Fruits de Mer Records has a quiet word with
Beat and Track's Paul Maskell...
click here for The Beat & Track website
When did Beat & Track begin?
July 2021
Who's in charge?
I own and run it
How did you get involved in the first place?
30 years as an aftersales manager and then an epiphany during lockdown đ
What do you specialise in?
I donât really specialise in a particular genre pr type of music. I sell brand new and pre-lived vinyl. Anything from Psych, Krautrock, Punk, Rock, Pop, Jazz, Folk, Metal, Hip Hop, Soundtracks. I have a large stock of all vinyl formats (LP, 12â, 7â) plus CDs, cassettes and books.
Do you offer an online service?
Yes
How has your shop changed since vinyl made a comeback?
Itâs definitely got a broader spectrum of customers. The demographic has a lower average age now as youngsters are starting to appreciate the vinyl listening experience and the fact of having something tangible to own.
Can you describe your typical customer?
I donât think there is a typical customer here.
Which two or three artists are you currently seeing most demand for?
Queens of the Stone Age, Boards of Canada, Neil Young.
How to you see the next two or three years for the shop?
Definitely expansion ref stock holding/display. A revamp of the shop to utilise space more.with costs going up all the time i need to get as much as possible on the shop floor.
How do you feel about Record Store Day?
I love RSD. Itâs a big financial risk and you rarely make much money but itâs all worth it for the community feeling it creates. It a great atmosphere for the day and (touch wood) I donât see many obvious scalpers in my queue.
Any funny/crazy requests/moments you've had in the shop you'd like to share?
A lady in her mid eighties came in one, walking stick and little dog. I misheard her and thought she had asked for âSatiricalâ records so i took her to a couple of Goons and Monty Python records in the bargain bin. She looked at me in disgust and reiterated âSatyriconâ the Norwegian Black Metal band. She had most of their albums but was looking for âNow, diabolicalâ. NEVER JUDGE A BOOK BY ITS COVER đ¤Ł
Do you run any in-shop signings/live sessions?
From time to time i have people play in the shop. Electronic artist Twilight Sequence actually recorded an album live in store released on Castles In Space Records.
You can find Paul at:
The Old Shambles
South Street
Sherborne
Dorset
DT9 3LU
thebeatandtrack@icloud.com
07730 356719
and check out the website Beat & Track
some Fruits de Mer releases you might be interested in....

Marianne Segal

London Underground

Pinhdar
if you're not already on a Fruits de Mer mailing-list, please email fruitsdemer7@hotmail.com
All copyrights reserved 2026
www.fruitsdemerrecords.com
...hear the tracks.. ..buy the vinyl.. ..smell the fish...